Peru invites hundreds of fruit importers to its country every year
With 34 million inhabitants, Peru has twice the population of the Netherlands, and in terms of area, the South American country is 31 times larger. On the coast of Peru, a desert area that is three times the size of the Netherlands, the horticultural production did not start to develop substantially until about 25 years ago, giving rise to the Andean country’s strongly export-oriented vocation.
This is precisely the focus of the work of PromPeru, the Commission for the Promotion of Peru for Export and Tourism, an agency of the Ministry of Foreign Trade and Tourism (MINCETUR). With 30 offices in Chile, Brazil, the United States, Germany, Spain, the Netherlands, Russia, China, South Korea and Japan, among other countries, it is devoted to promoting exports, business investments and tourism. Offices have also been established in various regions of Peru, from where they seek and assist new companies interested in entering the international market.
The focus is increasingly on the Asian market
“About 60% of PromPeru’s budget is allocated to the promotion of tourism; the other 40% goes to the promotion of foreign business investments in Peru, the promotion of Peruvian exports of all kinds of products and the promotion of the Peru brand. When it comes to export promotion, the agribusiness sector is the one receiving the most resources,” says Sayuri Sakihama Meléndez, Deputy Director for Commercial Promotion, who leads one of the three departments of the Export Promotion Directorate.
Full article in FreshPlaza
FreshPlaza Special on Peru (May 2024)
